Light My Kindle

Crunch Gear reports that Target will now be selling the Sony E-reader and various accessories. This is a big step for Sony, since some consumers may hesitate to buy the Kindle, a product they can’t see and hold before pulling out the credit card. If Target’s smart about their promotion, they’ll have a demo version available for customers to play with in-store, just like video games, digital cameras and other gadgets.

Other Posts of Interest:

• Amazon CEO Confirms Second Edition Kindle Not That Near
• A Sony Reader User Switches to a Kindle
• Video Review of the Sony Reader
• Get $50 Off a Kindle - Thanks to Oprah
• Kindle Featured in Entertainment Weekly’s Tech Section