21st
May
2008
Meet An Amazon Kindle Owner Before Buying Your Own
tags: Amazon |
Amazon’s Kindle Blog announced a new program called See A Kindle In Your City where Kindle owners can connect with prospective Kindle buyers. The Kindle owners can show off their Kindles and the prospective buyers can take it for a test-drive before purchasing one.
I think it’s a genius move on Amazon’s part. Everyone I’ve shown my Kindle to has been fascinated by it. It’s a great way to encourage word-of-mouth marketing and turn customers into evangelists.
Would you be more likely to buy a Kindle if you were able to try it hands-on first?
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on Wednesday, May 21st, 2008 at 11:00 am and is tagged as Amazon.
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